The POPAIdigital Guide to Digital Media in Retail (DMiR), written in association with the Imperative Group, provides an introductory overview of how screen and audio-based DMiR networks are used by UK retailers (although the principles outlined are universal to all markets) and provides insight into why DMiR is the fastest growing medium in the UK out of home media sector.
The guide offers advice and guidance on good practice across a range of key topics and disciplines, ideal for those new to the media or wishing to find an entry level document to share with colleagues or clients.
Read the executive summary here
Order the POPAIdigital Guide to Digital Media in Retail direct from POPAI UK here