The Imperative Group. News and Resources

Imperative featured in ARCHI-TECH magazine for North American Architects and Space Planners	23/01/2010	Digitizing the built environment: Digital Signage provides a sophisticated way to reach and engage people in public or private environments in a relevant, timely, and creative way. This article explores why Digital Signage is growing and why planning it into the built environment can improve and enhance the form and function of spaces and places. Read the online article here Download the PDF article here The Imperative Group is not responsible for the content of external sites.
Imperative featured in DDR Magazines "Digital Signage Masterclass" supplement	9/07/2009	Imperative contributes to a DDR magazine special supplement relating to the ongoing development of digital signage as an established & maturing media channel. Read the article here The Imperative Group is not responsible for the content of external sites.
Imperative contributes to AV Interactive magazine	23/06/2009	Imperative features in AV Interactive's series called "Digital Signage Explained", the focus of the article focuses on designing digital signage for the audience. View the article online or download the PDF from AV Interactive here The article was produced in association with Unicol. The Imperative Group is not responsible for the content of external sites.
Imperative contributes to Sony Professional Solutions Europe	07/06/2009	Imperative features in the June edition of Sony Professional Solutions Europe Quarterly e-magazine. Visit Sony Professional's website here The Imperative Group is not responsible for the content of external sites.
Imperative runs Digital Media roundtable and features in DDR Magazine and online	10/04/2009	Imperative features in the June edition of DDR Magazine and online. This is the magazines first live (filmed) thought leadership roundtable entitled “Digital Out Of Home is evolving into a multi touch-point communications medium. How should we design for the future to maximise viewer and user relevancy?” The international panel included senior representatives from Digicom, Rocket Communications, Strand Media Consulting and dagobert. Watch the video here We constructed the format, questions and chaired the roundtable. The roundtable was produced in association with Dynamax. The Imperative Group is not responsible for the content of external sites.
Imperative contributes to Marketing at Retail Magazine (U.S.)	21/12/08	"As we begin 2009 planning, consumers are demanding more from retailers and retailers are being pressured to crack down on spending. We’re at a crossroads regarding “what’s next” and many retailers face a very challenging year ahead. We ask our stable of retail experts and industry stars to dive into some possibilities for not just surviving this climate, but building market share". To read the article in full in nxtbook format, click here. For details on the article, click here The Imperative Group is not responsible for the content of external sites.
Imperative to contribute to the DailyDOOH	2009	Imperative's Managing Director, Chris Heap, will be contributing to the DailyDOOH, a leading source of information and knowledge on the Digital Out Of Home sector. Chris will be posting contributions to the site throughout 2009. Visit the contributors page here The Imperative Group is not responsible for the content of external sites.
POPAIdigital Guide to Digital Media in Retail (DMiR)	28/07/08	The POPAIdigital Guide to Digital Media in Retail (DMiR), written in association with the Imperative Group, provides an introductory overview of how screen and audio-based DMiR networks are used by UK retailers (although the principles outlined are universal to all markets) and provides insight into why DMiR is the fastest growing medium in the UK out of home media sector. The guide offers advice and guidance on good practice across a range of key topics and disciplines, ideal for those new to the media or wishing to find an entry level document to share with colleagues or clients. Read the executive summary here Order the POPAIdigital Guide to Digital Media in Retail direct from POPAI UK here
Imperative contributes to Marketing at Retail Magazine (U.S.)	01/07/08	"Industry round-up: What are the most important hurdles the digital signage industry needs to overcome? With contributions from thought leaders from Europe and the US". Read the article here The Imperative Group is not responsible for the content of external sites.
The Digital Out of Home blog, the DailyDOOH		Imperative is regularly featured on blogspots such as the DailyDOOH. Click the link below for items relating to the group, as well as for other out of home news. To visit click here The Imperative Group is not responsible for the content of external sites.

Imperative and Invidis Create Worldwide Digital Signage Consulting Alliance	20/10/2009	Imperative and invidis consulting have formed a strategic alliance to provide comprehensive digital signage and out of home consulting & ‘go to market’ services for customers worldwide. Combined, the strategic alliance offers prospective and existing digital signage & out of home media customers a wider set of skills, competencies and know-how which is offered through a simple single-touch management point regardless of whether you reach out first to Imperative in the UK or Invidis in Germany. Read the release in PDF format here Read the release in plain text format here
Independent Digital Out Of Home Specialists Imperative Group Extends Services to North America	14/10/2009	The appointment of highly experienced North American practitioners Bill Collins, Laura Davis-Taylor and Michael Mascioni to Imperatives existing team of ten UK and European associates will enable the business to extend its portfolio of skills, talent and resource to any customer in any vertical whether they are European with interests in North America or vice-versa. Read the release in PDF format here Read the release in plain text format here Read extended biographies here
Scala reappoints Imperative	13/07/2009	Scala has re-signed its contract with Imperative to provide PR and press relations services throughout EMEA, North African and Indian markets. Read the release here Read Scala press releases here The Imperative Group is not responsible for the content of external sites.
Digital Out Of Home Specialists Imperative Group Gear up for Multichannel Future	17/06/09	Imperative expands the business to include nine of the most talented and experienced practitioners in the retail & digital out of home media sector in order to tackle the emerging opportunities presented by the digital out of home marketplace. Click here to read the release and see the associates. More information on the team
Imperative becomes a member of POPAI UK & Ireland	03/12/08	Imperative becomes a member of the Point of Purchase Advertising International association, the only global, not-for-profit, trade association dedicated to serving the interests of all those involved in retail marketing. The organisation works to establish and maintain excellence, raise standards of business practices and provide its' membership with information to ensure its continued position as a vital part of the marketing mix. The group will be working closely with POPAI and POPAIdigital over the course of 2009 to develop its offerings to the market and to its members in the UK and US. Browse POPAI's membership list here
Imperative appointed by Scala Inc (EMEA)	11/11/08	Imperative is appointed by Scala to conduct marketing and PR activities across the EMEA region on its behalf in 2009. Read Scala press releases here The Imperative Group is not responsible for the content of external sites.
Imperative appointed by POPAIdigital (UK)	12/05/08	Imperative to work with POPAIdigital (UK) to develop an introductory guide and certified e-learning course for the digital retail media sector. Read the release here

Imperative Group launches in the UK

21/04/08

Imperative Group, an independent management, marketing, new product & business development service provider to the retail, media, private television, broadcast and digital out of home media sectors launched today.

Read the release here

Introducing the all new Digital Signage Orientation, Strategy and Development workshop	Q1 2010	This one day workshop is designed to guide participants through the history, concepts, uses, deployments, best practise, content strategies and viewer benefits to provide a grounding as part of a typical market assessment process. Participants will have a better understanding of the way in which digital signage works, the value it offers viewers & users and the host organisation and an appreciation of how these networks work from a usability, delivery and management perspective Download the summary presentation here
Meet the team: An introduction to the business and its people	Q1 2010	We are committed to providing high quality, accountable and measurable working practices, using talented and experienced individuals to add measurable value to your initiative or business. Associates include senior practitioners, entrepreneurs and specialists with years of collective experience in developing Digital Out Of Home businesses, networks and associated products & services. Download the document here More information on the team
Designing digital signage for the audience: An introduction	Q1 2010	This short introductory paper looks at five basic considerations worth considering before engaging in the process of developing a digital signage network which relate to designing for the viewer: 1. Understanding your audience 2. The viewing environment 3. Designing relevant content 4. Making it easy for viewers to view 5. Delivering a measurable return Download the paper here
Imperative Group credentials presentation	Q1 2010	The credentials presentation provides a brief introduction to the group, detailing how we can help existing digital media businesses and our previous experiences. Download the presentation here

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