The Imperative Group. News and Resources


Screenmedia: Drivers, trends and the future	29/08/2012	In this article, Chris Heap provides insight and thoughts to ASIA OOH Magazine on a wide range of major topics driving the Screenmedia marketplace, including: 1. Three Trends Driving the Screenmedia Market Forward 2. Emerging Technologies to Enhance Customer Experience 3. Screenmedia Is a Media First and a Technology Second Proposition 4. Screens will Become 'Signposts' for Mobile 5. Digital City is a By-Product of Digital Lives View the article as a PDF here
Screenmedia explored and exposed An introduction to what Screenmedia is, how it works and its benefits	29/05/2011	Published in May's edition of InAVate magazine, this article provides a balanced and objective introduction to how Screenmedia is influencing the way business talk to users & viewers and the benefit of doing so. View the article as a PDF here View the whole supplement online The Imperative Group is not responsible for the content of external sites.
Business planning just got easier, Imperative promises	08/02/2011	Introducing the Network Development Blueprint. Through a process of market research, stakeholder workshops and development of a bespoke management report, the NDB process will expose a customers’ media, content, marketing and commercial options by providing expert digital network development guidance in order to clarify the quickest and most effective routes to market for an idea or a project. View the article here Review the NDB product here The Imperative Group is not responsible for the content of external sites.
Leading Digital Place Based Media Event Screenmedia expo turn to Imperative to develop the pre-show marketing proposition for 2011	29/11/2010	Imperative broaden the show's focus for 2011, embracing the unification of multiple media channels that engage consumers when they're out of the home. For the first time, Screenmedia expo will recognise the growing contribution emerging media channels including mobile, social, interactive and augmented reality will have on the way in which ‘traditional’ screen-based networks engage with viewers and users in the future making the show one of the most anticipated on the calendar for 2011. Review the brochure online here Visit the screenmedia expo website here The Imperative Group is not responsible for the content of external sites.
Imperative to direct Screenmedia expo education programmes for the May 2011 event	23/11/2010	For the 6th year, Screenmedia expo is proud host two days of thought provoking learning programmes, cutting-edge conferences enabling visitors to explore, learn, share and trade on all matters relating to the high growth sector that is Digital Place-Based Media. Imperative are directing four high value education programmes led by industry experts for the event on the following topics: 24/7 digital: Reaching people with Digital Place-Based Media when and where it matters Exploiting digital: Best practice to help retailers and future network owners build a case for developing a Digital Place-Based Media network Joining the dots: The diversification and unification of media: making sense of the digital option Power to the people: Digital Place-Based Media is becoming more democratic: what this means and how to embrace the shift If you would like to speak please download the pre-event speakers application and information pack here (PDF version) Visit the screenmedia expo website here The Imperative Group is not responsible for the content of external sites.
Imperative and alliance partner Invidis Consulting write a feature in AV Interactive titled "Digital Signage Bucks the Trend"	15/11/2010	Digital Signage Bucks the Trend Unlike other AV sectors the European digital signage industry is enjoying growth, with increases in offerings and falling hardware costs. This feature article provides topline insight into the drivers behind the growth. Excerpt: "The business models of today’s digital signage market have evolved in the last 10 years on the back of extensive research and best practice. Today Gartner Research places digital signage on the plateau of productivity in their famous ‘hype cycle..." Read the online article here The Imperative Group is not responsible for the content of external sites.
Imperative contributes to Digital Signage Universe's article on Digital Signage's effectiveness in banking verticals	06/04/2010	Why In-branch Digital Signage is effective for building customer relationships and enhancing brand equity These are difficult times for the banking industry. The financial crisis has pushed many banks to the point of no return, and in turn, has forced consumers and businesses to re-evaluate their relationship with financial institutions. The mind set of consumers may have permanently changed. Consumers are more willing to talk with new institutions in an effort to cut their expenses and reduce their exposure to risk. Read the online article here Download the PDF article here The Imperative Group is not responsible for the content of external sites.
Imperative featured in ARCHI-TECH magazine for North American Architects and Space Planners	23/01/2010	Digitizing the built environment: Digital Signage provides a sophisticated way to reach and engage people in public or private environments in a relevant, timely, and creative way. This article explores why Digital Signage is growing and why planning it into the built environment can improve and enhance the form and function of spaces and places. Read the online article here Download the PDF article here The Imperative Group is not responsible for the content of external sites.
Imperative featured in DDR Magazines "Digital Signage Masterclass" supplement	9/07/2009	Imperative contributes to a DDR magazine special supplement relating to the ongoing development of digital signage as an established & maturing media channel. Read the article here The Imperative Group is not responsible for the content of external sites.
Imperative contributes to AV Interactive magazine	23/06/2009	Imperative features in AV Interactive's series called "Digital Signage Explained", the focus of the article focuses on designing digital signage for the audience. View the article online or download the PDF from AV Interactive here The article was produced in association with Unicol. The Imperative Group is not responsible for the content of external sites.
Imperative contributes to Sony Professional Solutions Europe	07/06/2009	Imperative features in the June edition of Sony Professional Solutions Europe Quarterly e-magazine. Visit Sony Professional's website here The Imperative Group is not responsible for the content of external sites.
Imperative runs Digital Media roundtable and features in DDR Magazine and online	10/04/2009	Imperative features in the June edition of DDR Magazine and online. This is the magazines first live (filmed) thought leadership roundtable entitled “Digital Out Of Home is evolving into a multi touch-point communications medium. How should we design for the future to maximize viewer and user relevancy?” The international panel included senior representatives from Digicom, Rocket Communications, Strand Media Consulting and dagobert. Watch the video here We constructed the format, questions and chaired the roundtable. The roundtable was produced in association with Dynamax. The Imperative Group is not responsible for the content of external sites.
Imperative contributes to Marketing at Retail Magazine (U.S.)	21/12/08	"As we begin 2009 planning, consumers are demanding more from retailers and retailers are being pressured to crack down on spending. We’re at a crossroads regarding “what’s next” and many retailers face a very challenging year ahead. We ask our stable of retail experts and industry stars to dive into some possibilities for not just surviving this climate, but building market share". To read the article in full in nxtbook format, click here. For details on the article, click here The Imperative Group is not responsible for the content of external sites.
Imperative to contribute to the DailyDOOH	2009	Imperative's Managing Director, Chris Heap, will be contributing to the DailyDOOH, a leading source of information and knowledge on the Digital Out Of Home sector. Chris will be posting contributions to the site throughout 2009. Visit the contributors page here The Imperative Group is not responsible for the content of external sites.
POPAIdigital Guide to Digital Media in Retail (DMiR)	28/07/08	The POPAIdigital Guide to Digital Media in Retail (DMiR), written in association with the Imperative Group, provides an introductory overview of how screen and audio-based DMiR networks are used by UK retailers (although the principles outlined are universal to all markets) and provides insight into why DMiR is the fastest growing medium in the UK out of home media sector. The guide offers advice and guidance on good practice across a range of key topics and disciplines, ideal for those new to the media or wishing to find an entry level document to share with colleagues or clients. Read the executive summary here Order the POPAIdigital Guide to Digital Media in Retail direct from POPAI UK here
Imperative contributes to Marketing at Retail Magazine (U.S.)	01/07/08	"Industry round-up: What are the most important hurdles the digital signage industry needs to overcome? With contributions from thought leaders from Europe and the US". Read the article here The Imperative Group is not responsible for the content of external sites.
The Digital Out of Home blog, the DailyDOOH		Imperative is regularly featured on blogspots such as the DailyDOOH. Click the link below for items relating to the group, as well as for other out of home news. To visit click here The Imperative Group is not responsible for the content of external sites.

Imperative to present at Digisky's "Digital Signnage - no alternative" Conference	17/04/2012	For the second year running, we are presenting Digital Signage: risk and reward at Digisky's annual Digital Signage Conference on the May 31st at the Korston Hotel, Moscow. For further information and to book a ticket, please visit the organisers website (Russian language version,links to English language version available shortly).
Imperative to host a dedicated workshop at Screenmedia expo 2012	17/04/2012	For the second year running, we are are hosting an exciting session at Screenmedia expo in London on the afternoon of May 17th, entitled: The store fights back: energising the retail experience using Screenmedia We, and our highly experienced friends from Openeye Global and HH Global, will spend an hour providing insight into how to effectively attract & engage the customer and design an experience that generates value for them and returns for the retailer through a number of case studies, research and lessons from projects in the field. This free to attend 60 minute session is for pre-registered guests only, so for further information and to secure your place, please visit the screenmedia expo website
Imperative launches the Network Development Blueprint: optimising early stage thinking to help businesses generate value from digital media	10/02/2011	Imperative announce a new entry level product designed to help retailers, landlords, corporations, media agencies, investors and hardware providers accelerate and optimise early stage thinking relating to the use and value generated by digital out of home media. Read the release in PDF format here Read the release in plain text format here
Imperative Group Expands Digital Out Of Home Experts Team	27/04/2010	Five new associates join the Imperative Group to offer enhanced knowledge, bespoke project development capability and wider geographic coverage in North America and Europe: Stephen Randall joins in the USA as Social Media, Mobile Technology and Product Strategist. Alex Ostrowski joins in the YSA as Digital Out Of Home Solutions Architect. Bertrand Le Ficher joins in France as Digital Media and Content Strategist. Ralph Ahern joins in the UK as Digital Out Of Home Media Development Specialist. Bryan Crotaz joins in the UK as Digital Signage Solutions Architect and Product Strategist. Read the release in PDF format here Read the release in plain text format here Read extended biographies here
Imperative and Invidis Create Worldwide Digital Signage Consulting Alliance	20/10/2009	Imperative and invidis consulting have formed a strategic alliance to provide comprehensive digital signage and out of home consulting & ‘go to market’ services for customers worldwide. Combined, the strategic alliance offers prospective and existing digital signage & out of home media customers a wider set of skills, competencies and know-how which is offered through a simple single-touch management point regardless of whether you reach out first to Imperative in the UK or Invidis in Germany. Read the release in PDF format here Read the release in plain text format here
Independent Digital Out Of Home Specialists Imperative Group Extends Services to North America	14/10/2009	The appointment of highly experienced North American practitioners Bill Collins, Laura Davis-Taylor and Michael Mascioni to Imperatives existing team of ten UK and European associates will enable the business to extend its portfolio of skills, talent and resource to any customer in any vertical whether they are European with interests in North America or vice-versa. Read the release in PDF format here Read the release in plain text format here Read extended biographies here
Scala reappoints Imperative	13/07/2009	Scala has re-signed its contract with Imperative to provide PR and press relations services throughout EMEA, North African and Indian markets. Read the release here Read Scala press releases here The Imperative Group is not responsible for the content of external sites.
Digital Out Of Home Specialists Imperative Group Gear up for Multichannel Future	17/06/09	Imperative expands the business to include nine of the most talented and experienced practitioners in the retail & digital out of home media sector in order to tackle the emerging opportunities presented by the digital out of home marketplace. Click here to read the release and see the associates. More information on the team
Imperative becomes a member of POPAI UK & Ireland	03/12/08	Imperative becomes a member of the Point of Purchase Advertising International association, the only global, not-for-profit, trade association dedicated to serving the interests of all those involved in retail marketing. The organisation works to establish and maintain excellence, raise standards of business practices and provide its' membership with information to ensure its continued position as a vital part of the marketing mix. The group will be working closely with POPAI and POPAIdigital over the course of 2009 to develop its offerings to the market and to its members in the UK and US. Browse POPAI's membership list here
Imperative appointed by Scala Inc (EMEA)	11/11/08	Imperative is appointed by Scala to conduct marketing and PR activities across the EMEA region on its behalf in 2009. Read Scala press releases here The Imperative Group is not responsible for the content of external sites.
Imperative appointed by POPAIdigital (UK)	12/05/08	Imperative to work with POPAIdigital (UK) to develop an introductory guide and certified e-learning course for the digital retail media sector. Read the release here

Imperative Group launches in the UK

21/04/08

Imperative Group, an independent management, marketing, new product & business development service provider to the retail, media, private television, broadcast and digital out of home media sectors launched today.

Read the release here

Introducing our entry level product: the Digital Media Network Development Blueprint	Q1 2011	Imperative launches the Network Development Blueprint: optimising early stage thinking to help businesses generate value from digital media. Through a process of market research, stakeholder workshops and development of a bespoke management report, the NDB process will expose a customers’ media, content, marketing and commercial options by providing expert digital network development guidance in order to clarify the quickest and most effective routes to market for an idea or a project. The programme delivers a development action plan which can be used to underpin additional strategies or be used to seek internal or external funding to secure a project development phase. Download the product summary here
Introducing the all new Digital Signage Orientation, Strategy and Development workshop	Q1 2011	This one day workshop is designed to guide participants through the history, concepts, uses, deployments, best practise, content strategies and viewer benefits to provide a grounding as part of a typical market assessment process. Participants will have a better understanding of the way in which digital signage works, the value it offers viewers & users and the host organisation and an appreciation of how these networks work from a usability, delivery and management perspective Download the summary presentation here
Meet the team: An introduction to the business and its people	Q1 2011	We are committed to providing high quality, accountable and measurable working practices, using talented and experienced individuals to add measurable value to your initiative or business. Associates include senior practitioners, entrepreneurs and specialists with years of collective experience in developing Digital Out Of Home businesses, networks and associated products & services. Download the document here More information on the team
Designing digital signage for the audience: An introduction	Q1 2011	This short introductory paper looks at five basic considerations worth considering before engaging in the process of developing a digital signage network which relate to designing for the viewer: 1. Understanding your audience 2. The viewing environment 3. Designing relevant content 4. Making it easy for viewers to view 5. Delivering a measurable return Download the paper here
Imperative Group credentials presentation	Q1 2012	The credentials presentation provides a brief introduction to the group, detailing how we can help existing digital media businesses and our previous experiences. Download the presentation here

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