The Imperative Group is appointed by Scala to conduct marketing and PR activities across the EMEA region on its behalf.

Press release coming soon.

To view an open letter from Scala to the DailyDOOH which contains confirmation of this appointment, please click here

The Imperative Group is not responsible for the content of external sites.

The POPAIdigital Guide to Digital Media in Retail (DMiR), written in association with the Imperative Group, provides an introductory overview of how screen and audio-based DMiR networks are used by UK retailers (although the principles outlined are universal to all markets) and provides insight into why DMiR is the fastest growing medium in the UK out of home media sector.

The guide offers advice and guidance on good practice across a range of key topics and disciplines, ideal for those new to the media or wishing to find an entry level document to share with colleagues or clients.

Read the executive summary here

Order the POPAIdigital Guide to Digital Media in Retail direct from POPAI UK here

Industry round-up: What are the most important hurdles the digital signage industry needs to overcome? With contributions from thought leaders from Europe and the US.

Read the article here

The Imperative Group is not responsible for the content of external sites.

Ongoing

The Imperative Group is regularly featured on blogspots such as the DailyDOOH. Click the link below for items relating to the group, as well as for other out of home news.

To visit click here

The Imperative Group is not responsible for the content of external sites.